HBA Success: HBA of Greater Des Moines

Turning Member Benefits into Member Growth

The HBA of Greater Des Moines set an ambitious goal — to increase builder participation in HBA Rebates

By integrating the program into their member communications, website, and events, they transformed HBA Rebates into a powerful tool for membership engagement, recruitment, and retention.

Their Approach

This consistent messaging created a clear and compelling reason for members to stay involved year after year

Email campaigns

Regular email campaigns reinforced awareness of HBA Rebates and kept the program top of mind for members throughout the year

New member packets

Including HBA Rebates in new member packets positioned the program as a core part of the membership experience from the start

Custom co-branded flyer

A custom co-branded flyer helped clearly communicate how HBA Rebates could offset — and even exceed — annual dues.

Year-Over-Year Impact

Starting in 2021, the HBA of Greater Des Moines saw steady year-over-year growth in participation as a result of consistent promotion and communication.

Rather than relying on one-time campaigns, each year built on the last. Consistent communication and continued visibility strengthened participation over time, turning steady momentum into sustained growth.

Four professionals in hard hats walk outside a modern building; the man on the far left points ahead as the others listen.

Consistent Growth

Beginning with a strong foundation built through consistent promotion and member education, the HBA of Greater Des Moines steadily increased awareness and engagement around HBA Rebates.

Over time, each year reinforced the last, building momentum through clarity, familiarity, and trust. This long-term, consistent approach — rather than short-term tactics — created sustained growth and lasting impact.

Infographic showing growth from baseline 2021 to 2025: 2022 +31%, 2023 +59%, 2024 +41%, with continued 2025 growth (YTD).

Key Outcomes

Together, these outcomes highlight the impact of turning a member benefit into a long-term engagement strategy

Sustained year-over-year growth

Record-setting quarterly engagement

Stronger member value and loyalty

Explore Success Stories

HBA of Greater Des Moines

The HBA of Greater Des Moines set an ambitious goal — to increase builder participation in HBA Rebates By integrating the program into their member communications, website, and events, they transformed HBA Rebates into a powerful tool for membership engagement, recruitment, and retention.

View Success Story

HBA of South Georgia

In March 2019, Executive Officer, Jill Maine had expressed interest in generating greater builder member participation with HBA Rebates to increase value of membership and as a potential non-dues revenue source for HBASG.